kyrie 5 oreo social campaign
a social campaign for the Kyrie 5 Oreo’s created in collaboration with Tyler Rispoli. We wanted to create a high energy, fast paced piece that emphasized power of the Kyrie 5’s, and the fast paced energy present in a basketball game. We took both an analog and digital approach to this piece, by using scanography, cinematography, 3d animation, cel animation, and keyframe animation to generate this social campaign. Our goal was to capture an essence of excitement and passion for the game.
design + 2d animation: Tyler Rispoli + Susie Scheer 3d animation + cel animation: Susie Scheer
instagram mock ups
the Kyrie bags
city mock ups
frames
